I follow a good number of the top 100 on Twitter. They are typically individuals who have a lot of media exposure, but who also work hard to maintain a high level of “social media” exposure. I think that second aspect is what makes these individuals even more interesting. You can be on the top 100 of Twitter because you are Obama and simply have a huge following, or you can be like Robert Scoble or Jason Calacanis who specifically use Twitter and other social media marketing tools for what they are intended.
The content tweeted by the best authors on Twitter is relevant, interesting, “late-breaking”, helpful, funny and focused. As I mentioned in a recent post, the 10 best people on Twitter in my opinion provide me with more information in a day than I can absorb in a week of visiting normal news and information sites on the web.
CNN.com or Google News compared to Twitter, is now like the proverbial “trying to watch a kettle boil” scenario. I mean, traditional news sites are now so yesterday and so boring it is laughable. Refresh Google News every 5 minutes? – forgetaboutit.
So join the action. Keep up with what is really happening “live” in the world. Find people or companies that you share an interest with and follow them on Twitter. A whole new web experience will open up for you.
To start, setup you free account on Twitter. Then follow someone, like me David Gosse, by clicking the “follow” button below my user icon. Then take a look at who I am following and click-through to their Twitter profile accounts. Many profiles will list their personal blog or company website which helps you determine if they are into similar things that interest you. Also visit sites that rank the top people on Twitter to find even more people you may want to follow.
You can even search Google using someone’s name and the word “twitter” to see if their profile is indexed by Google. I have added a number of people I follow like Larry Page and Sergey Brin of Google by searching for them on Google. Twitter also has its own search feature which can help locate users you are looking to follow.
I predict that Twitter will be the major marketing and communication medium for the next few years. Be sure to register your user profile ID immediately so that someone else doesn’t steal your notoriety. After that, enjoy.
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